Our Readers, Our Customers
One of the many reasons the likes of Amazon and Argos have managed to thrive is because they treat each customer as an individual, tailoring and customising the purchasing experience around him or her.
By offering a complete start-to-finish experience both before, during and after the buying process, Amazon has secured repeat sales from regular clients over and over again.
It is therefore surprising that many content-based websites don't emulate commercial online retailers, which have long implemented well-oiled, tried and tested customer relationship management (CRM) solutions to understand their audience and cater for their needs.
Publishers like Net Communities need to identify, select, acquire, educate, retain and transform our audience into evangelists and advocates. With Gridd, we’ll be aiming to address this issue and bring you the kind of personalised user experience you deserve..May 02